Research and Strategy for Medium to Large Businesses

By helping our clients leverage secondary market research data, Diagonal Growth Strategies works to complement existing in-house resources and help maintain a longer-term view.

 

Industry Research

“Is there demand in segments of your market that is not currently being met?”Companies look to us to perform secondary market research to ensure that their marketers are working with an accurate picture of their customers, competitors and future trends:

  • SWOT Analysis – strengths, weaknesses, opportunities, threats
  • Industry Trends
  • Competitive Positioning
  • Competitive Intelligence
  • Market Sizing
  • Market Segmentation

Analysis

  • Internal Sales Analysis/CRM definition
  • Marketing Strategy Review
  • Product Differentiation
  • Program Definition
  • Sales Funnel Analysis

Emerging firms and branch offices with smaller staffs may need outside resources to execute their programs. Our network of independent contractors provides a cost-effective alternative for stretching marketing budgets, helping you access the right expertise to get your marketing plan fully executed.

We have spent hundreds of hours researching industries and companies. Vertical markets and areas of specialty include:

  • Retail
  • Technology
  • Financial Services
  • Sports
  • Health Care
  • Marketing to Women
  • Online Publishing
  • Workplace Issues
  • Coaching/Mentoring
  • Sports Marketing