Situational Analysis – An important starting point
Everyday, people write to the LinkedIn cloud for answers to their marketing challenges. Very often, the typical response from the LinkedIn marketers about prospective solutions is ‘it depends on the situation – tell us more’. Marketing is more confusing today than ever, as seen in the LinkedIn exchanges. Back in the day, media in the form […]
The Strategy Process – A Step Often Skipped
Welcome to the first edition of my blog. In coming editions, I intend to share observations from my marketing strategy work over time with organizations of all sizes. Hopefully, I’ll also convince a few readers to think more about long-term strategy at a time when it’s easy to be focused on short-term results. After an early stint in sales […]